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LinkedIn Learning

Logo Animation Techniques

via LinkedIn Learning

Overview

Learn how to animate a logo in After Effects. Explore six different logo animation techniques for communicating the story of your brand.

Bring a logo to life with After Effects. Logo animation is the bread and butter of many designers. After Effects gives you the creative and technical options to achieve about any effect your client desires. This course takes six real-world vector designs and uses After Effects to build short openers for each logo. Each method produces a different and unique result that communicates the story of the brand. All the techniques rely on the built-in tools inside After Effects, so there's no need from third-party software or plugins. Instructor Eran Stern introduces many popular effects, such as animated type, animated scribbles, and a series of reveals, including a particle reveal.

Syllabus

Introduction
  • Techniques for logo animation
  • What you should know
  • Applications used in this course
1. Animate Strokes
  • Project overview
  • Copy paths from Illustrator
  • Animate masks with the Stroke effect
  • Animate closed paths with masks
  • Animate live type from Illustrator
  • Beam radio waves
2. Sketchy Animation
  • Client brief
  • Prepare artwork for animation
  • Create a flickering reveal
  • Basic scribble animation
  • Scribble stroke options
  • Add secondary animation
3. Revealing Shapes
  • Plan the animation
  • Trim paths simultaneously for outline
  • Trim paths individually for fills
  • Repeat shapes with Radio Waves
  • Create a negative reveal effect
4. Paint It On
  • Choose an animation style
  • Overshoot staggering animation
  • Use paint to reveal a logo
  • Exposure based on texture
  • Separate foreground and background
5. Time Displacement
  • Logo review
  • Auto-animating with Wiggle Transform
  • Create time displacement animation
  • Reveal with Venetian Blinds
  • Cascade text using Offset
6. Expose Using Particles
  • What is this logo about?
  • Distribute cards in 3D space
  • Animate 3D layers and the camera
  • Create a particles reveal
  • Add a secondary particles stream
Conclusion
  • Next steps

Taught by

Eran Stern

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