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Marketing during a Crisis

via LinkedIn Learning


Learn how to reposition your brand during a crisis, take immediate action, reevaluate the landscape, and understand the new consumer mindset.

As a crisis unfolds, marketers and brands face a new reality: their strategies must change. The marketing approaches that were already in motion will no longer work, and new plans must be drafted from the ground up. In this course, learn how to reposition your brand during a crisis, what marketing steps to take immediately, how to reevaluate the landscape, and approaches to understand the new consumer mindset.

This course was created by Madecraft. We are pleased to host this content in our library.


  • Responding to marketing challenges
1. The New Reality
  • The bandwagon effect
  • The need for information
  • Sharing important information
2. The New Consumer
  • Shifting mindsets and goals
  • Marketing to the new consumer
  • Trends to attach to
3. Laying the Foundation
  • Needs-gap optimization
  • Continue or pause
  • Are you being opportunistic?
  • Cutting costs
4. Strategies to Evaluate
  • Trust is central
  • Slow down
  • Fast prioritization
  • Developing a strategy team
5. Moving Forward
  • Marketing in the face of uncertainty

Taught by

Brad Batesole and Madecraft

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