Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Marketing Foundations: Consumer Behavior

via LinkedIn Learning

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.
Great marketers know how their customers think and act. Learn to track and understand consumer behavior so you can develop better marketing plans.

Syllabus

Introduction
  • Crawl inside the mind of the customer
1. Defining Consumer Behavior
  • What is consumer behavior?
  • Why consumer behavior is important
2. Psychological Factors
  • Creating and satisfying motivated customers
  • Helping customers overcome their concerns
  • Appealing to consumers sense of self
  • Helping consumers be effective shoppers
  • Helping customers manage their social status
3. Understanding Purchasing Behavior
  • How consumers buy
  • How organizations buy
  • What happens after the purchase
Conclusion
  • Applying consumer behavior to marketing tactics
  • Treating customers right

Taught by

Drew Boyd

Reviews

4.6 rating at LinkedIn Learning based on 278 ratings

Start your review of Marketing Foundations: Consumer Behavior

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.