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LinkedIn Learning

Marketing on Facebook

via LinkedIn Learning

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Overview

Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.

Syllabus

Introduction
  • Get to know the power of Facebook
  • Who is this course meant for?
1. Get Started
  • Why your business should be on Facebook
  • Understand how Facebook pages work
2. Build Your Page
  • How to create a Facebook page
  • Add a logo and cover photo
  • Add a call-to-action button
  • Choose a username for your Facebook page
  • Modify page settings
3. Build Your Audience on Facebook
  • Posting best practices
  • Invite friends to like your page
  • Add a Facebook share button to your website
4. How to Create Facebook Posts
  • Post an update on your page
  • How to pin posts on your page
  • How to schedule Facebook posts
5. Advanced Facebook Page Features
  • How to create a Facebook event
  • Page recommendations and reviews
  • Facebook Live
  • Facebook stories
  • Add page admins
  • Facebook Inbox
  • Set up an offer
6. Understand Facebook Insights and Reports
  • Understand Facebook Insights
  • View your Facebook Insights reports
Conclusion
  • Continue growing your business on Facebook

Taught by

Megan Adams

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