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Marketing on Facebook: Managing a Company Page

via LinkedIn Learning

Overview

Learn how to manage a company page on Facebook. Leverage the newest techniques for driving more engagement and achieving better performance.

The number one challenge for businesses on Facebook is earning visibility through engagement. If you want to start seeing results from your company's Facebook page, you need to leverage new techniques for earning meaningful interactions. In this course, Kristy Dalton talks candidly about what works—and what doesn't—with marketing on Facebook. She shows how to optimize your page and take it into high gear with a successful content strategy incorporating features like Facebook Live, Messenger, and events. Kristy also explains how to grow your audience through groups and make your job easier with auto responders. Finally, discover how to drive revenue by developing a Facebook sales funnel, employ boosts and ads, and use data to constantly improve your Facebook page performance.

Syllabus

Introduction
  • Managing a company page
  • What you should know
1. Page Administration
  • Roles and management
  • Privacy and security
  • Facebook Business Manager
  • Business settings
2. Content Strategy
  • Type of posts
  • Produced video
  • Live video
  • Publishing events
3. Increasing Page Reach
  • Likes vs. follows
  • Understand organic reach
  • Encourage conversation
4. Strengthening Your Community
  • Using Facebook groups
  • Using Facebook for customer service
  • Messenger best practices
5. Selling on Facebook
  • Facebook sales funnel
  • Call to action
  • Facebook ads
  • Facebook Ads Manager
6. Assess and Improve Page Performance
  • Gather page metrics
  • Improve page performance
Conclusion
  • Next steps

Taught by

Kristy Dalton

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