Marketing on Instagram

Introduction

• Marketing your business on Instagram

1. Instagram Profile Setup and Orientation

• Tour the Instagram user interface
• Convert to an Instagram professional account
• Optimizing your professional Instagram profile
• Optimizing uploads of photos and videos
• Modify Instagram settings
• Using Instagram on a computer

2. Get Started with Marketing on Instagram

• Explore models of business success
• Built-in tools for marketing
• Interact with the community to build trust

3. Develop a Marketing Strategy for Instagram

• Content ideas and strategies for Instagram
• Create a unique style on Instagram
• Research your competition on Instagram
• Utilize hashtags with a posting schedule

4. Implement Your Instagram Marketing Campaign

• Marketing with Instagram Stories
• Marketing with Instagram Reels
• Marketing with IGTV
• Marketing with live video on Instagram
• Using Instagram Shopping posts
• Content marketing with Instagram Guides
• Leveraging Instagram paid ads

5. Optimize Your Marketing Strategy on Instagram

• Review Instagram Insights to optimize marketing strategy
• Run polls and ask questions on Instagram
• Saving Instagram Stories as Story Highlights
• Embedding Instagram photos into websites
• Useful Instagram enhancement platforms

Conclusion

• Additional resources