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LinkedIn Learning

Marketing on Instagram

via LinkedIn Learning


Learn how to market your product or service on Instagram. Explore features and strategies that can help you boost your sales and online presence using the popular social platform.


  • Marketing your business on Instagram
1. Get Started Marketing on Instagram
  • Instagram marketing opportunities
  • Built-in tools for marketing
  • Convert to an Instagram professional account
  • Tour the Instagram user interface
2. Develop a Marketing Strategy for Instagram
  • Examples of business success on Instagram
  • Content ideas and strategies for Instagram
  • Research your competition on Instagram
  • Develop a posting schedule for Instagram
  • Review advertising opportunities on Instagram
3. Implement Your Instagram Marketing Campaign
  • Optimize your Instagram profile
  • Upload photos and videos to Instagram
  • Marketing with Instagram Reels
  • Interact with the community on Instagram
  • Review Instagram activity
  • Modify Instagram settings
4. Marketing with Instagram Stories
  • Create Instagram stories
  • Use Instagram stories efficiently
  • Content ideas for Instagram stories
5. Fine-Tune Your Instagram Content
  • Create a unique style on Instagram
  • Utilize hashtags on Instagram
  • Leverage location tagging on Instagram
  • Run polls and ask questions on Instagram
  • Using Instagram Shopping posts
6. Additional Considerations for Marketing on Instagram
  • Using Instagram on a PC
  • Embedding Instagram photos into websites
  • Review Instagram Insights
  • Be aware of Instagram bot accounts
  • Additional resources for marketing on Instagram

Taught by

Anson Alexander


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