Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Marketing on YouTube

via LinkedIn Learning

Overview

Syllabus

Introduction
  • Learn to market effectively on YouTube
1. YouTube Marketing Overview
  • Discover marketing opportunities on YouTube
  • Set marketing goals on YouTube
  • Choose a content marketing strategy for YouTube
2. Customize Your YouTube Channel for Marketing
  • Set up a YouTube Brand Account
  • Brand your YouTube channel page
3. Organic Marketing on YouTube
  • Create a content plan for YouTube
  • Upload a marketing video to YouTube
  • Marketing on YouTube: Interact with viewers
  • Marketing on YouTube: Create video playlists
4. Optimize YouTube Content
  • Important SEO elements for YouTube videos
  • Perform keyword research for SEO on YouTube
  • Optimize YouTube video details for marketing
  • Create chapters in your video uploads
  • Utilize video cards and end screens
  • Customize your YouTube channel layout
  • Customize advanced channel settings on YouTube
5. Review YouTube Analytics
  • Evaluate channel performance with YouTube Analytics
  • Assess the performance of uploads on YouTube
6. Additional Opportunities for Marketing on YouTube
  • Advertise on YouTube
  • Sell merchandise on YouTube
Conclusion
  • Plan your marketing strategy for YouTube

Taught by

Anson Alexander

Reviews

4.8 rating at LinkedIn Learning based on 21 ratings

Start your review of Marketing on YouTube

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.