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LinkedIn Learning

Marketing Tips

via LinkedIn Learning


Stay up to date with the latest marketing tools and techniques—from social media to SEO.


  • Welcome back
Marketing Tips
  • Best practices for organizing UTM tags for campaigns
  • How to conduct A/B testing with Google Optimize
  • Calculate and forecast growth rate using Excel
  • Project management tips for agile marketing using Trello
  • Data analysis with Google Data Studio
  • SQL for marketers
  • Why you need to bid on your brand keywords with Google Ads
  • How to work with a new sales team
  • How to calculate what to bid and spend on ads
  • Build a lean canvas with RealtimeBoard
  • How to increase email open rates by improving timing
  • Searching competitor sites for hidden gems and content
  • Use SEO research to generate ideas for your blog content
  • Shortcut to quickly generate new Google Docs, Sheets, and Slides
  • Advertise in Gmail with Google Ads
  • Launch a legally compliant sweepstakes
  • Check URL redirects after a site relaunch
  • Landing page inspiration with Land-book
  • Use to find email addresses
  • How to set up Google Alerts
  • Growth hacking content using Twitter custom Audiences
  • Use Google Shopping Insights for market research
  • What is creativity and how do you come up with new ideas?
  • Source testimonials from your customers
  • Prioritze objectives with the ICE model
  • Introduce high-tempo testing in your workflow
  • Evaluate your Net Promoter Score (NPS)
  • Building better landing pages
  • How to improve your local SEO
  • Quicky add subtitles to any video with Kapwing
  • How to prequalify traffic when running PPC ads
  • Identify conversion problems with Google Analytics
  • Use HARO to make connections with journalists
  • Conduct SEO research by running PPC ads
  • Monitor your competitors' websites for changes
  • Matchbooks are good marketing
  • What is your unfair advantage?
  • Sensory marketing: Mental stimulation in display ads
  • Geotarget single buildings in Facebook ads
  • Automate your LinkedIn networking
  • Google image search tips for market research
  • Creating animated images with Crello
  • Optimizing your LinkedIn profile
  • Listing your service or delivery business on Google
  • Using Google Trends for market research

Taught by

Brad Batesole


4.6 rating at LinkedIn Learning based on 87 ratings

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