Marketing Tools: Digital Marketing (2019)
Overview
As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson covers industry-leading solutions for social media marketing, email marketing, digital advertising, content creation, search engine optimization (SEO), and affiliate marketing. Upon wrapping up this course, you'll be better equipped to navigate the world of digital marketing and hone in on the best tools for your company.
Syllabus
- Discover the top digital marketing tools
- Important areas of digital marketing
- Tips for selecting the right tool
- Organic social media marketing platforms
- Promoting content in social media
- Social media automation tools and suites
- Different methods of digital advertising
- Display advertising tools
- Search engine marketing
- Video advertising tools
- Mobile advertising platforms
- Content design tools
- Content curation tools
- Considerations before choosing
- Top email marketing tools
- Free SEO tools and techniques
- Paid SEO tools
- Tips for selecting the right platform
- Top affiliate marketing networks
- Recommended essentials
- Next steps
Taught by
Anson Alexander
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