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Marketing Tools: Digital Marketing (2019)

via LinkedIn Learning

Overview

Discover top digital marketing tools and learn tips and strategies on choosing effective solutions for your organization.

As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson covers industry-leading solutions for social media marketing, email marketing, digital advertising, content creation, search engine optimization (SEO), and affiliate marketing. Upon wrapping up this course, you'll be better equipped to navigate the world of digital marketing and hone in on the best tools for your company.

Syllabus

Introduction
  • Discover the top digital marketing tools
1. Foundations of Digital Marketing
  • Important areas of digital marketing
  • Tips for selecting the right tool
2. Social Media Marketing
  • Organic social media marketing platforms
  • Promoting content in social media
  • Social media automation tools and suites
3. Digital Advertising
  • Different methods of digital advertising
  • Display advertising tools
  • Search engine marketing
  • Video advertising tools
  • Mobile advertising platforms
4. Content Creation and Curation
  • Content design tools
  • Content curation tools
5. Email Marketing
  • Considerations before choosing
  • Top email marketing tools
6. Search Engine Optimization (SEO)
  • Free SEO tools and techniques
  • Paid SEO tools
7. Affiliate Marketing
  • Tips for selecting the right platform
  • Top affiliate marketing networks
Conclusion
  • Recommended essentials
  • Next steps

Taught by

Anson Alexander

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