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LinkedIn Learning

Marketing Tools: Digital Marketing

via LinkedIn Learning

Overview

Learn about top digital marketing tools and why choosing the right tool or service is so important.

Syllabus

Introduction
  • Discover the top digital marketing tools
1. Foundations of Digital Marketing
  • Important areas of digital marketing
  • Selecting the right marketing tool
2. Social Media Marketing
  • Organic social media marketing platforms
  • Promoting content in social media
  • Social media automation tools and suites
3. Digital Advertising
  • Different methods of digital advertising
  • Display advertising tools
  • Comparing bid management platforms
  • Search engine marketing
  • Video advertising tools
  • Mobile advertising platforms
4. Content Creation and Curation
  • Content design tools
  • Content curation tools
5. SEO and Analytics
  • Website analytics tools
  • Website user experience (UX) tools
  • Free SEO tools and techniques
  • Paid SEO tools
6. Email Marketing
  • Choosing an email marketing solution
  • Top email marketing tools
7. Affiliate Marketing
  • Tips for selecting the right affiliate marketing platform
  • Top affiliate marketing networks
Conclusion
  • Recommended essentials for digital marketing
  • Stay up to date in the world of digital marketing

Taught by

Anson Alexander

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