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Marketing Tools: Digital Marketing

via LinkedIn Learning

Overview

Learn about top digital marketing tools and why choosing the right tool or service is so important.

As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson covers industry-leading solutions for social media marketing, email marketing, digital advertising, content creation, search engine optimization (SEO), and affiliate marketing. Upon wrapping up this course, you'll be better equipped to navigate the world of digital marketing and hone in on the best tools for your company.

Syllabus

Introduction
  • Discover the top digital marketing tools
1. Foundations of Digital Marketing
  • Important areas of digital marketing
  • Selecting the right marketing tool
2. Social Media Marketing
  • Organic social media marketing platforms
  • Promoting content in social media
  • Social media automation tools and suites
3. Digital Advertising
  • Different methods of digital advertising
  • Display advertising tools
  • Comparing bid management platforms
  • Search engine marketing
  • Video advertising tools
  • Mobile advertising platforms
4. Content Creation and Curation
  • Content design tools
  • Content curation tools
5. SEO and Analytics
  • Website analytics tools
  • Website user experience (UX) tools
  • Free SEO tools and techniques
  • Paid SEO tools
6. Email Marketing
  • Choosing an email marketing solution
  • Top email marketing tools
7. Affiliate Marketing
  • Tips for selecting the right affiliate marketing platform
  • Top affiliate marketing networks
Conclusion
  • Recommended essentials for digital marketing
  • Stay up to date in the world of digital marketing

Taught by

Anson Alexander

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