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LinkedIn Learning

Marketing Virtual Events

via LinkedIn Learning

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.
Learn how to market, promote, and run a virtual event that creates a positive experience for your attendees and a lasting impact for your business.

Syllabus

Introduction
  • The power of virtual events
1. Tools for Marketing Your Virtual Event
  • Set up your digital registration
  • Leverage your email database
  • Video marketing for your virtual event
  • Leverage social media profiles
2. Generate Publicity for Your Virtual Event
  • Engage speakers and sponsors
  • Engage staff and volunteers
  • Engage virtual event attendees
  • Virtual event hashtags
3. Pack Your Virtual Event
  • Call to action for virtual events
  • Email marketing for virtual events
  • Virtual event early bird incentives
4. During the Virtual Event
  • Showcase your virtual event live
  • Engage your virtual event audience
  • Create content for future virtual events
  • Offer incentives for future virtual events
5. After the Virtual Event
  • Event follow-up with attendees
  • Virtual event testimonials
Conclusion
  • Get started with your virtual event

Taught by

Melodie Tao

Reviews

4.7 rating at LinkedIn Learning based on 111 ratings

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