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LinkedIn Learning

Motion Graphic Design: Animation

via LinkedIn Learning


Explore key animation principles and how they can be applied to create dynamic animation and motion graphic projects in Adobe After Effects.

When followed, the principles of animation make motion graphic designs and animations more dynamic and appealing. Top animators have developed these fundamental principles over the years, eventually breaking them down into certain basic principles. In this course, Angie Taylor outlines these key principles and how they can be applied to animation and motion graphic projects in Adobe After Effects. Throughout this course, Angie puts these principles in context by taking you though the development of a real-world project. Learn how to make things behave in a convincing way with an understanding of basic physics. See how exaggerating certain movements can add humor, horror, or any emotion to your motion graphic designs. Plus, discover how to use After Effects features—such as the Graph Editor—to gain more control over your animations.


  • Welcome
  • Course structure
1. Animation Setup Stages
  • Creating solid and convincing drawings
  • Making engaging animations
  • Using staging to focus the viewer's attention
  • Creating a sense of anticipation
  • Giving objects motivation
2. Animation Principles and Physics
  • Straight to pose animation
  • Sudden changes with hold keyframes
  • Adding gravity in the speed graph
  • Creating a bounce in the value graph
  • Applying directional force
  • Using Auto Bezier to create a smooth arc
  • Resistance and timing in the Graph Editor
3. Animation Rules to Add Emphasis and Excitement
  • Add character with squash and stretch
  • Follow-through and secondary action
  • Adding emphasis with exaggeration
  • Pushing past the pose to create dynamic excitement
  • Goodbye

Taught by

Angie Taylor

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  • This course is very important to every motion designer , I want learning any course about the graphics let us learning it.

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