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Motion Graphics for Social Media

via LinkedIn Learning

Overview

Improve your social media impact by creating eye-catching content. Learn how to build motion graphics for social media with Adobe After Effects.

Improve your social media impact by creating eye-catching content. The most successful social media channels and campaigns are video-based, combining clear communication with solid motion design. In this course, instructor Andy Needham walks through four hands-on projects that demonstrate how to effectively create motion graphics for your branded video content using Adobe After Effects. Learn how to create an animated logo, design and animate titles and lower thirds that can be easily repurposed, create effective transitions, and animate call-to-action elements like a Subscribe button. Plus, learn how to combine these techniques to maximize engagement and conversion and use Adobe Media Encoder to export your projects for specific social media platforms.

This course was created by Andy Needham. We are pleased to offer this training in our library.

Syllabus

Introduction
  • Motion graphics for social media
  • What you should know
  • Why use motion graphics with social media?
1. Animate a Logo
  • How should your logo move?
  • Import a logo
  • Block out the motion with keyframes
  • Refine animation with the Graph Editor
2. Working with Type and Shapes
  • Designing titles
  • Text animators and presets
  • Design and animate a lower third
  • Use shape layers to reveal letters
3. Creating Transitions
  • What are transitions?
  • Animate a simple wipe
  • Animate a complex transition
  • Apply transitions
4. Call to Action
  • What is a call to action?
  • Animate a thumbs up
  • Animate other call-to-action elements
5. Putting It All Together
  • Combine call-to-action elements
  • Create an end card
  • Output video for social media
Conclusion
  • Next steps

Taught by

Andy Needham

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