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LinkedIn Learning

Online Video Content Strategy

via LinkedIn Learning

Overview

Syllabus

Introduction
  • Welcome
  • Terms and concepts
  • The value of online video
1. Technical Best Practices
  • The video creation process
  • Pre-production and planning
  • What resources do you need?
  • Camera, lighting, and audio
  • What platform do you need?
2. Understanding Online Video Platforms
  • Social networks vs. content platforms
  • Recorded video
  • Webinars
  • Live streaming
  • Internal vs. external messaging
3. Understanding Your Audience
  • What problem are you trying to solve?
  • Who are you talking to?
  • Why should your audience care about this?
  • On-camera presence
4. Content Formats: The Formula for Awesome Videos
  • The components of a good video
  • The title of a video is a promise
  • Relatability and Respectability
  • Pacing
5. Content Strategy
  • Volume and frequency of content
  • Developing your content calendar
  • Evergreen video content
6. Production and Post
  • Production setup
  • Video editing
7. Optimization
  • Discoverability and SEO
  • Distribution and social sharing
  • Analyzing and measuring success
8. Frequently Asked Questions
  • If a video is underperforming what should I do next?
  • How do I deal with negative feedback?
  • How do I stand out in a saturated market?
  • How do you build an audience when nobody knows who you are?
Conclusion
  • Next steps

Taught by

Roberto Blake

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4.8 rating at LinkedIn Learning based on 125 ratings

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