Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Personal Branding on Social Media

via LinkedIn Learning

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.
Learn how to build and manage an authentic, compelling personal brand on social media. Get tips for delivering content, tracking your progress, developing partnerships, and more.

Syllabus

Introduction
  • Let's build your personal brand right
1. Define Your Value
  • Laying the foundation
  • Create an ideal client profile
  • Identify your strengths
  • Create your personal brand statement
  • Using your personal profile to showcase your brand
2. Create a Profile That Speaks to Your Ideal Customer
  • Define and highlight your expertise
  • Capitalize on platform opportunities
  • Create a timetable for updates
3. Create Compelling Content
  • Explore content opportunities
  • Content principle: Quality over quantity
  • Deliver engaging content
  • Track your data
4. Target Your Audience
  • Social media ad basics
  • Boosting a post on Facebook
  • Twitter ad basics
  • Create a cross-platform plan
  • Develop partnerships
Conclusion
  • Next steps

Taught by

Jennifer W. Jessie

Reviews

Start your review of Personal Branding on Social Media

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Someone learning on their laptop while sitting on the floor.