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Pitching to Investors

via LinkedIn Learning


Starting a business? Learn what angel investors and venture capitalists are looking for and how to best present your business idea.

Find out what angel investors and venture capital firms are looking for in this course by investor and entrepreneur Jana Trantow. If you are looking to fund your business idea, it is important to understand how private equity differs from traditional lending and the difference between angel investors and venture capital firms. If your business idea is right for private equity funding, Jana provides guidance on how to connect with investors, prepare for an investor meeting, and deliver your pitch, and offers tips for following up.


  • Welcome
1. Understanding Angel Investing and Venture Capital
  • What is private equity?
  • What are angel investors?
  • What are VCs?
2. How to Start Connecting with Investors
  • Tap your networks
  • Attend industry events and become a subject matter expert
3. Before Your Investor Meeting
  • Know your pitch
  • Know what you're asking for
  • Know your competition and your competitive advantage
  • Know the investor
4. Preparing for Your Pitch
  • Pitch in a meeting vs. an elevator pitch
  • Prepare your responses
  • Prepare your questions
5. After the Pitch
  • Investor isn't interested
  • Investor is interested
  • Wrap-up

Taught by

Jana Lee

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