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LinkedIn Learning

Pivoting to Virtual Events

via LinkedIn Learning


Need to take a formerly in-person event online? Get tips for adjusting to this new format and crafting transformative online experiences for attendees and stakeholders.

All good events can be used as a catalyst to achieve larger business objectives—that’s what makes them so powerful. By taking a formerly in-person event online, you can solve for those same business objectives while also creating a more inclusive and environmentally conscious experience. In this course, instructor Taylor Estes shows you how, providing tips for adjusting to this new format and crafting transformative online experiences for attendees and stakeholders. Taylor shares techniques for keeping your remote attendees engaged from start to finish, including how to pick the right presenters. Learn how to tell compelling stories through your virtual event, leverage the power of user-generated content to connect with attendees, and manage the overall production. Plus, Taylor digs into the business value of online events, explaining how they can give you a larger reach and effectively address the issue of sustainability.


  • Pivoting to virtual events
  • Begin with the end in mind for your virtual pivot
1. Engagement from Start to Finish in Virtual Events
  • Overcoming the engagement hurdle with virtual events
  • Prioritize the virtual attendee experience
  • Rethink your delivery for virtual events
  • Selecting the right presenters for virtual events
2. Content Is Everything for Virtual Events
  • Know your virtual event audience
  • Tell great stories through your virtual event
  • Defining user generated content
  • Implementing user content into the event
3. Why Production Is So Important for Virtual Events
  • Recognize why production is a priority for virtual events
  • Production tools and tactics for virtual events
  • Assess the pros and cons of live versus on demand
4. Make the Business Case for Virtual Events
  • Considering the impact of going virtual
  • Sustainability is a lasting legacy of online events
  • Enjoy the process of going virtual

Taught by

Taylor Estes

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