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LinkedIn Learning

Premiere Pro: Commercial Editing Techniques

via LinkedIn Learning

Overview

Learn to creatively compose short-form advertisements in Adobe Premiere Pro and create spots that market a brand as well as sell a product.

Learn to creatively compose short-form advertisements using Adobe Premiere Pro. Author Christine Steele explores how to communicate and market an idea that does more than just sell a product or service, by experimenting with concepts that help the audience feel, rather than think. The techniques in this course break from the more narrative style of film and television storytelling, and allow you to explore alternative visual messaging styles. First Christine shows you how to use style frames and temporary audio to nail down an idea before you start editing. Then you'll learn how to construct the rough cut: in this case, an action montage interspersed with hero shots that define and highlight the brand messaging. You'll refine your cut with motion graphics, final audio, and effects, and learn to manipulate color, lighting, and timing to increase your audience's emotional reaction to the spot. Last, learn the basics of layering sound effects, audio filters, and subtle volume adjustments to create an effective sound mix for your commercial.

Syllabus

Introduction
  • Welcome
  • Using the exercise files
1. Intro to Commercial Editing
  • Marketing a brand
  • Understanding the role of the editor
2. Preparing to Edit
  • Introducing the brand assets
  • Starting previsualization by laying down an audio track
  • Sketching the visuals with style frames
  • Adding custom effects to the previsualization timeline
3. Building the Rough Cut
  • Replacing hero shots
  • Building action montages
  • Exploring montage editing options
  • Exporting a reference rough cut movie for effects creation
4. Refining the Cut
  • Replacing temp voiceover and music
  • Timing the cuts to audio
  • Adding the final hero shots with effects
  • Refining the cut
5. Visual Effects
  • Speed and timing effects
  • Color effects
  • Lighting effects
  • Transition effects
6. Sound Design
  • Setting up for sound design
  • Tweaking sound effects for timed sound design
  • Adding audio filters for creative sound design
  • Clip volume adjustments
  • Simple sound mix
Conclusion
  • Next steps

Taught by

Christine Steele

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