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LinkedIn Learning

Product Management First Steps

via LinkedIn Learning


Explore the role and responsibilities of a product manager. Learn what product management is, what a product manager does, and how to manage the product life cycle.

Behind every successful technology product lies the guiding hand of the product manager. Product managers are critical leaders who coordinate all aspects of product development, from making the business case to deciding when and if a product should be retired. In this course, principal staff instructor and former Adobe Principal Product Manager Doug Winnie provides a comprehensive overview of product management and takes you through the six stages of the product life cycle (PLC): research, plan, build, release, refine, and retire. He also explains the day-to-day activities of a product manager, introduces you to the members of the product team, walks through interactive ways to help define your product, and outlines the skills a product manager needs to have to be successful. Whether you want to become a product manager or simply become a better member of a product team, this course will help you understand how a good process brings better products to life.


  • Become a product manager
1. What Is Product Management?
  • Types of products
  • Product versus project
  • How the industry impacts product management
2. What Does a Product Manager Do?
  • All about a product manager
  • Leading through influence as a product manager
  • Your core product management team
  • Your extended product management team
  • Build products with agile or waterfall
  • Your product life cycle
  • Manage your product lifecycle
3. Research
  • Develop a strong research plan
  • Research plan examples
  • Plan a product research customer meeting
  • Open a product research customer meeting
  • Pitch your product idea to the customer
  • Summarize customer meeting findings
  • Present your customer meeting findings
4. Plan
  • Identify versions, releases, and sprints
  • Define your product sprints
  • Prioritize product features
  • Create product requirements and stories
  • Review your product plan
5. Build
  • Monitor progress using a burndown chart
  • Test your product with users
  • Certify your product for release
6. Release
  • Define your go-to market
  • Position your product to personas
  • Release your product
7. Refine
  • Talk to your users and non-users
  • Evaluate product usage analytics
  • Use Net Promoter Scores
  • Planning product updates
8. Retire
  • When it's time to retire a product
  • Going deeper into product management

Taught by

Doug Winnie

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