Learn how to speak to the media. Find out what to expect with journalists and how to tailor and deliver your message to specific media channels and audiences.
Overview
Syllabus
Introduction
- Welcome
- Selecting your media spokesperson
- Five tips to fine-tune your messaging for media interviews
- Enhance your interviews with stories, stats, and solid sound bites
- Questions that you don't want asked
- Moving the conversation to more comfortable territory
- Knowing your journalist
- In-person interviews: Tips from outer appearance to inner confidence
- Six tips to better body language
- Five ways to prepare for the interview hot seat
- Preparing for interviews across print/online/blog
- Preparing for interviews across broadcast/podcasts
- Interviewing on Skype and social media
- Is anything really off the record?
- Mock interview: Good/bad
- Mock interview: Review
- Goodbye
Taught by
Deirdre Breakenridge
