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LinkedIn Learning

Public Relations Foundations: Media Training

via LinkedIn Learning

Overview

Learn how to speak to the media. Find out what to expect with journalists and how to tailor and deliver your message to specific media channels and audiences.

Syllabus

Introduction
  • Welcome
1. The Prep Work
  • Selecting your media spokesperson
  • Five tips to fine-tune your messaging for media interviews
  • Enhance your interviews with stories, stats, and solid sound bites
2. What to Expect in a Media Interview
  • Questions that you don't want asked
  • Moving the conversation to more comfortable territory
  • Knowing your journalist
3. Commanding Your Interview Presence
  • In-person interviews: Tips from outer appearance to inner confidence
  • Six tips to better body language
  • Five ways to prepare for the interview hot seat
4. The Media Channels: Overcoming the Challenges
  • Preparing for interviews across print/online/blog
  • Preparing for interviews across broadcast/podcasts
  • Interviewing on Skype and social media
  • Is anything really off the record?
Conclusion
  • Mock interview: Good/bad
  • Mock interview: Review
  • Goodbye

Taught by

Deirdre Breakenridge

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