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Real Estate: Negotiating with Sellers

via LinkedIn Learning


Discover how to negotiate more effectively to unlock better real estate deals. Learn essential negotiation techniques, as well as how to handle common seller objections.

In order to achieve success as a real estate investor, you must master the art of negotiation. This course was designed to help you become a more confident and persuasive negotiator, so that you can get sellers to sell their property to you—and ultimately secure a good deal. Learn basic—but crucial—negotiation principles and tactics that you can start implementing right away. Discover techniques for projecting optimism and using humor in negotiation conversations, as well as how to avoid common mistakes that can derail your progress with sellers. Plus, get an overview of the most common seller objections and how to handle them.This course was created by WealthFit. We are pleased to host this content in our library.


  • An overview of the negotiation tactics you should take with sellers
1. Basic Negotiation Principles and Assumptions
  • Three common assumptions
  • Effective steps to take for negotiating
  • Staying positive and asking questions
  • Closing strong on the solutions you provided
2. Negotiating Techniques
  • Using the word imagine to promote optimism when negotiating
  • Laughing with sellers and exchanging your I for we
  • How your negotiation can fall apart
  • Resources to help you think through your negotiations
3. 48 Most Common Seller Objections
  • Answering the most common business questions
  • How to combat common objections
  • Navigating difficult scenarios
  • Getting the seller to talk first
  • Objections received over the phone and how to deal with them
  • Problems that arise when meeting directly with the sellers
  • Talking to a seller about getting seller financing and other commonalities
  • Objections you may find upon making the offer
  • Problems when signing contracts and how to negotiate them
  • Common short sale objections
  • Deciding what kind of offer your seller doesn't like
  • Objections when foreclosure is imminent
  • Next steps on making your negotiations function properly

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