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LinkedIn Learning

Relationship Building for Creative Leaders

via LinkedIn Learning


Learn how to build new relationships with prospects, as a strategy for developing new business.


  • Why is it so important to build business relationships?
1. Foundation
  • Know your positioning
  • What is relationship building?
  • Get out of your own way
2. Attending Events and Conferences
  • The value of conferences and events
  • Decide where to go and narrow down choices
  • Pre-conference prep strategies
  • Be an active conference attendee
  • Post-conference strategies
3. Speaking Events and Conferences
  • Modesty and ego is underrated
  • How to book engagements and what to expect
  • Questions to ask in preparation
  • Other considerations once you’re booked
4. Ways to Stay in Touch
  • Your CRM tool
  • Email blasts
  • Support and engage through social media
  • When to reach out directly
  • Final thoughts

Taught by

Emily Ruth Cohen


4.6 rating at LinkedIn Learning based on 51 ratings

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