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LinkedIn Learning

Running a Design Business: Freelancing

via LinkedIn Learning

Overview

Syllabus

Introduction
  • Welcome
  • Disclaimer
  • Exercise files
1. What Is a Freelancer?
  • Definition of a freelancer
  • Ongoing models of freelancing
  • Temporary models of freelancing
  • Why agencies and clients hire freelancers
2. Preparation
  • Managing expectations
  • Required forms and quarterly payments
  • Finding an accountant and a bookkeeper
  • Tracking business expenses
  • Subcontractor versus employee
  • Understanding business licenses
3. Agreements and Contracts
  • General principles
  • Signing nondisclosure agreements (NDA) and work-for-hire agreements
  • Contracts with agencies
  • Contracts with clients
  • Using standard conditions of agreement
  • Coping with revisions and change orders
4. Professional Practice
  • Finding and keeping good clients
  • Getting a great start when working directly with the client
  • Protocol for correspondence and meetings
  • Challenges freelancers face with agencies
  • Challenges agencies face with freelancers
  • Taking credit for work with agencies
5. Organization and Getting Paid
  • General bookkeeping setup
  • Invoicing and purchase orders
  • Creating past-due notices
  • Managing nonpayment situations
6. Long-Term Success Strategies
  • Establishing and maintaining business relationships
  • Working "on spec"
  • Learning to say no
  • Staying motivated and inspired
Conclusion
  • Next steps

Taught by

Petrula Vrontikis

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