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Sales Enablement

via LinkedIn Learning

Overview

Learn how to build a sales enablement program to provide the information, research, tools, and training your sales org needs to drive results.

Sales enablement is a hot topic—with a lot of different definitions. But the takeaway is this: Sales enablement is all about providing the information, research, tools, and training your sales organization needs to be effective. It could be marketing collateral or it could be a really good coach. Sales enablement enables reps to be better at what they do: finding leads, engaging prospects, and closing deals. This course explains the fundamentals, so you can design a sales enablement program that really works. Award-winning author and business strategist Meridith Powell dives into the value of sales enablement for organizations and the customers they serve, and show how to build a team and program from the ground up. Plus, learn how to assess and enhance your sales enablement program to continuously drive sales results.

Syllabus

Why Is Sales Enablement So Important?
  • What is sales enablement?
1. The Value of Sales Enablement
  • The value sales enablement brings to sales professionals
  • The value sales enablement brings to customers
2. Designing Your Sales Enablement Program
  • Setting objectives, goals, and outcomes
  • Engaging the sales professional
3. Putting Sales Enablement to Work
  • Leadership, support, and accountability
  • Build your sales enablement team
4. Assessing, Measuring, and Enhancing Your Sales Enablement Program
  • Sales enablement best practices
  • What to measure, what to track, and how to do it

Taught by

Meridith Powell

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