Why Is Sales Enablement So Important?
- What is sales enablement?
1. The Value of Sales Enablement
- The value sales enablement brings to sales professionals
- The value sales enablement brings to customers
2. Designing Your Sales Enablement Program
- Setting objectives, goals, and outcomes
- Engaging the sales professional
3. Putting Sales Enablement to Work
- Leadership, support, and accountability
- Build your sales enablement team
4. Assessing, Measuring, and Enhancing Your Sales Enablement Program
- Sales enablement best practices
- What to measure, what to track, and how to do it