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LinkedIn Learning

Selling and Marketing Your Products on Amazon

via LinkedIn Learning

Overview

Learn how to sell and market your products on one of the internet’s most bustling marketplaces: Amazon.

You’ve already done the hard part—creating a product that customers will love. In this course, learn how to successfully shepherd that product into one of the internet’s most bustling marketplaces: Amazon. Ryan Mulvany—the founder of Quiverr, a top Amazon brand management and marketing agency—serves as your guide, showing you each of the key steps you need to follow to market and sell your products on the site. Learn how to create product listings and rank your products in a way that maximizes their potential; choose the right distribution strategy, whether it’s selling directly or using Fulfillment by Amazon (FBA); price your products; and look for smart ways to advertise.

Syllabus

Introduction
  • Selling and marketing on Amazon
  • What you should know
1. Maximize Your Product's Potential on Amazon
  • Five pillars of selling on Amazon
  • Which Amazon Marketplace fits your business?
  • Seller Central setup and walkthrough
  • How to list your items on Amazon
  • Making your products FBA eligible, and why it matters
  • Amazon Brand Registry setup, and why you need it
  • Customer service and seller performance
  • Essential browser plugins for seller strategy/visualization
2. Content: Creating Product Listings and Ranking
  • Key components of a best-selling Amazon page
  • Keyword research to improve your product's visibility
  • Crafting beautiful product titles
  • Designing effective product bullets
  • Master beautiful product descriptions
  • Creating images that convert
3. Sellers: Protecting Your Listings
  • Ways to mitigate rogue sellers on Amazon
  • Identifying rogue sellers on Amazon
  • How to protect your listing from hijackers
4. Price: How to Find the Best Price to Sell At
  • Overview of pricing on Amazon: 1P vs. 3P
  • How to calculate product profitability
  • Using tools to help set your price
5. Reviews: Garner More Reviews on Amazon within the Rules
  • Overview of reviews on Amazon
  • Getting your first reviews on Amazon
  • How to set up drip emails to follow up with Amazon customers
  • Using product inserts to generate reviews and communication
6. Sales: Advertising and Promotions
  • Advertising on Amazon
  • Promotions on Amazon
Next Steps
  • Final thoughts

Taught by

Ryan Mulvany

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