Udemy, Coursera, 2U/edX Face Lawsuits Over Meta Pixel Use

Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Selling into Industries: Retail and Consumer Products

via LinkedIn Learning

Go to class Write review

Overview

Learn how to sell consumer products to retailers. Get sales strategies for getting your products on store shelves and into customer hands.

Syllabus

Introduction
  • Achieving retail success
  • What you need to know
1. Researching the Business
  • The retail industry and current trends
  • Wide array of retailers
  • The competitive landscape
  • Following your sales process
2. Planning and Preparation
  • Collaboration with other departments
  • The product: Pricing, packaging, and terms
  • Know and target the right retailers
  • Direct, distributors, or wholesalers
3. Selling the Customer
  • Developing your presentation
  • Marketing, publicity, co-op advertising
  • The buyer and seller relationship
  • The sales call and asking for the business
4. Account Follow-Up and Analysis
  • Deliver on your promise
  • Inventory management
  • Sell-through analysis and facing the facts
  • Customer relationship management (CRM)
Conclusion
  • Wrap-up

Taught by

Dean Karrel

Reviews

4.6 rating at LinkedIn Learning based on 141 ratings

Start your review of Selling into Industries: Retail and Consumer Products

Go to class

Never Stop Learning.

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free
Someone learning on their laptop while sitting on the floor.