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Selling with Authenticity

via LinkedIn Learning


Be proud to work in sales. Learn how to bring authenticity, curiosity, and your true self to your career in sales.

Having a successful career in sales doesn't mean compromising your values. In fact, authentic salespeople often have the most success in sales. Learn how to bring authenticity, curiosity, and your true self to your sales role, with these lessons from Lisa Earle McLeod and Elizabeth (McLeod) Lotardo. Explore the purpose of sales, from multiple perspectives. Discover how to put the human touch back into customer interactions and use your authentic curiosity to spark great sales questions. And since life on commission isn’t easy, Lisa and Elizabeth also offer some advice for managing your personal finances and reducing anxiety around quotas.


Selling While Human
  • A noble profession
1. The Purpose of Sales: According to You, Your Boss, and the World
  • Profit vs. purpose: A false dichotomy
  • The language of sales
  • Who are salespeople for?
  • Quota-obsessed organizations
2. Human to Human: Customer Interaction
  • Opening lines: Digging your way out of spam
  • Authentic curiosity: Asking great sales questions
  • Negotiating in sales (without feeling icky)
  • Handling rejection in sales
3. Life on Commission
  • Personal finances in sales
  • Dealing with quota anxiety
  • Pride in sales

Taught by

Lisa Earle McLeod and Elizabeth (McLeod) Lotardo

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