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LinkedIn Learning

SEO: Link Building

via LinkedIn Learning

Overview

Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.

You can't get to the top of search engine results without strong links. Learn smart link-building strategies to improve your site's SEO and traffic in this course with expert Anson Alexander. Anson helps you understand how search engines perceive links, how links affect page ranking, and what qualities make for an excellent link. He also shows how to use link analysis tools to assess your site's backlink profile and find new link-building opportunities. Plus, discover how to get links from other websites and social networks, encourage reciprocal linking, and build links from blogs and directories. Anson also helps you avoid link schemes that may get you into trouble with search engines, such as hiding and buying links.

Syllabus

Introduction
  • Grow site traffic with strong links
1. Link Basics
  • Learn why links are important
  • Discover link analysis tools
  • Understanding link popularity
  • Learning the PageRank algorithm
  • Understanding sitewide authority
2. Designing Links
  • Discovering important link elements
  • Learning where to place links
  • Creating the perfect link
3. Building a Link Profile
  • Finding value in link analysis
  • Real vs. fake links
  • Grab the low-hanging fruit
  • Local pages and directory links
  • Working with bloggers
  • Creating link bait
  • Social networking links
  • Should you buy links?
  • Additional link sources
Conclusion
  • Learn more about link building

Taught by

Anson Alexander

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