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LinkedIn Learning

SEO: Videos

via LinkedIn Learning


Learn about how to increase the size and quality of your video audience with strategic marketing and search engine optimization (SEO).


  • Video marketing: powerful stuff
  • The video marketing players
  • Video in the sales cycle
1. Start with Keyword Research
  • Keyword research
  • Use a keyword research tool
  • Organize keywords
  • Keywords for video
2. Optimizing Video for Rankings
  • Planning your videos with scripting for clicks and attention
  • Integrate keywords into video titles, filenames, and descriptions
  • Write effective titles
  • Create playlists to increase retention
  • Using subtitles to increase search engine optimization (SEO)
  • Embed and optimize video on your website
3. Optimizing for Popularity
  • The YouTube algorithm—the rich get richer
  • Popularity factors in YouTube
4. Get More Clicks from Results
  • Clicks and impressions click-through rate (CTR)
  • Thumbnail: Always create custom thumbs
  • Nail an introduction that suits your audience
5. Optimizing for Views
  • Category: Increase views by getting in playlists and similar content
  • Cards: Increase your engagement
  • End screens: Cross-promote your content
  • Retention: Don't lose your audience
6. Analytics and Measurement
  • Watch time, views, and retention
  • Demographics and traffic sources
Next Steps
  • Next steps

Taught by

Matt Bailey


4.7 rating at LinkedIn Learning based on 268 ratings

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