Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.
Learn how to create a winning customer service strategy for social media platforms such as Twitter, Facebook, Yelp, and TripAdvisor.
Learn how to create a winning customer service strategy for social media platforms such as Twitter, Facebook, Yelp, and TripAdvisor. By adapting customer service principles to the unique challenges of social media, you can ensure that your online service accurately reflects the organization's brand. In this course, customer service expert Jeff Toister helps you develop communication guidelines for your reps. Then he helps you figure out what social media platforms and review sites your customers frequent, so you can listen intently, engage your fans, respond to complaints, and offer proactive service. Last, Jeff explains the value of online self-help options, from FAQs to online tutorials, and how to make them easy for your customers to use.
Learn how to create a winning customer service strategy for social media platforms such as Twitter, Facebook, Yelp, and TripAdvisor. By adapting customer service principles to the unique challenges of social media, you can ensure that your online service accurately reflects the organization's brand. In this course, customer service expert Jeff Toister helps you develop communication guidelines for your reps. Then he helps you figure out what social media platforms and review sites your customers frequent, so you can listen intently, engage your fans, respond to complaints, and offer proactive service. Last, Jeff explains the value of online self-help options, from FAQs to online tutorials, and how to make them easy for your customers to use.