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LinkedIn Learning

Shane Snow on Storytelling

via LinkedIn Learning


LinkedIn Influencer Shane Snow shows how to tell stories about products, brands, and causes so that customers care.


  • Become a powerful storyteller
1. Why Stories Matter and Why They Work
  • Introduction to storytelling
  • Why great stories build relationships and make people care
  • The history of storytelling and why you should care
2. Elements of Effective Storytelling
  • Relatability
  • Novelty
  • Tension
  • Fluency
3. Improving Your Work through Storytelling
  • Storytelling for relationship building in business
  • Using story to make more effective presentations
  • Selling and marketing yourself or your products
  • The power of putting story into what you make and sell
4. Building and Moving Audiences
  • Understanding audience
  • The story-relationship funnel
  • The story matrix
  • Create, connect, optimize
  • Unleashing potential energy
5. Honing Your Storytelling Chops
  • Universal storytelling frameworks
  • The Ben Franklin method
  • The sludge report
  • Creating a culture of storytelling
  • Next steps

Taught by

Shane Snow


4.6 rating at LinkedIn Learning based on 1883 ratings

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