Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

Shopify Ecommerce for Marketers

via LinkedIn Learning


Learn how to use the built-in marketing features in Shopify to build a powerful site that converts customers.

To sell online, you need more than a stunning website. You need to think like a marketer. Luckily, Shopify was built with marketing in mind. You can create a complete storefront without a line of code, and use the built-in marketing options to drive traffic and maximize online sales. In this course, digital marketing expert Sam Dey focuses on the marketing resources within Shopify, including email marketing, pixel retargeting, and the Shopify affiliate program. Plus, get a step-by-step guide to SEO with Shopify, and learn how to drive paid traffic to your Shopify page and use split testing to ensure your campaigns are effective. With these tips, you can ensure your Shopify store not only looks great, but sells great, too.


  • Build a powerful site with Shopify
1. Overview of Shopify
  • Pricing plan and feature breakdown
  • Set up your Shopify store
  • Shopify walk-through
2. Shopify Marketing Setup
  • Email marketing and SMS setup
  • Pixel retargeting
  • Shopify affiliate program
3. Shopify Free Traffic Methods
  • Understand free traffic
  • Shopify SEO strategy
  • Multiple marketplaces
4. Shopify Paid Traffic
  • Shopify analytics
  • Paid traffic
  • Split-test settings
  • Next steps

Taught by

Sam Dey

Related Courses


Start your review of Shopify Ecommerce for Marketers

Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free