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LinkedIn Learning

Shopify Ecommerce for Marketers

via LinkedIn Learning

Overview

Learn how to use the built-in marketing features in Shopify to build a powerful site that converts customers.

To sell online, you need more than a stunning website. You need to think like a marketer. Luckily, Shopify was built with marketing in mind. You can create a complete storefront without a line of code, and use the built-in marketing options to drive traffic and maximize online sales. In this course, digital marketing expert Sam Dey focuses on the marketing resources within Shopify, including email marketing, pixel retargeting, and the Shopify affiliate program. Plus, get a step-by-step guide to SEO with Shopify, and learn how to drive paid traffic to your Shopify page and use split testing to ensure your campaigns are effective. With these tips, you can ensure your Shopify store not only looks great, but sells great, too.

Syllabus

Introduction
  • Build a powerful site with Shopify
1. Overview of Shopify
  • Pricing plan and feature breakdown
  • Set up your Shopify store
  • Shopify walk-through
2. Shopify Marketing Setup
  • Email marketing and SMS setup
  • Pixel retargeting
  • Shopify affiliate program
3. Shopify Free Traffic Methods
  • Understand free traffic
  • Shopify SEO strategy
  • Multiple marketplaces
4. Shopify Paid Traffic
  • Shopify analytics
  • Paid traffic
  • Split-test settings
Conclusion
  • Next steps

Taught by

Sam Dey

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