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LinkedIn Learning

Shopify Essential Training

via LinkedIn Learning

Overview

Learn how to set up an online store using Shopify, the popular ecommerce platform. This course covers selling products, shipping, accepting payments, collecting taxes, and more.

Shopify is a trusted and popular hosted ecommerce solution that provides advanced store management in a remarkably clean and easy-to-understand package. You don't need to know HTML or PHP; all you need is an email address and a password to get started. This course takes you through the setup, configuration, publication, and management of your first online store using Shopify. Instructor Patrick Rauland helps you select a striking visual theme, set up products and inventory, collect payments, configure shipping, add sales channels, manage orders, and promote your products. Along the way, he offers tips and best practices for running a successful online store.

Syllabus

Introduction
  • Build an online store with Shopify
  • What you should know
1. Get to Know Shopify
  • What is Shopify?
  • What is a hosted platform?
  • Tour Shopify sites
2. Get Started
  • Create your account
  • Tour the Shopify admin
  • Enable two-factor authentication
3. Set up Products
  • Add a simple product
  • Add product variants
  • Maximize product SEO
  • Add shipping information
  • Maximize categorization
  • Add digital products
4. Work with Images
  • How Shopify handles images
  • Add images
  • Find images with Shopify Burst
  • Augmented and virtual reality images
5. Customize Your Theme
  • What is a theme?
  • Select a theme
  • Customize the header and footer
  • Customize the general settings
  • Customize the home page
  • Customize the checkout page
  • Coding a theme
6. Set up Shipping
  • Understand shipping models
  • Understand shipping methods
  • Configure shipping zones
  • Configure free shipping
  • Configure flat rate shipping
  • Configure live rate shipping
  • Print shipping labels
  • Integrate with Amazon FBA
  • Integrate with Printful
  • Multi-location stores
7. Set up Payments
  • Introduction to online payments
  • Set up Shopify Payments
  • Set up Apple Pay
  • Set up PayPal
8. Collect Taxes
  • Understand taxes
  • Import tax rates
  • View collected taxes
9. Add Pages and Blog Posts
  • Understand Shopify pages and posts
  • Create a page
  • Create a post
  • Understand on-page SEO
  • Add images and videos to pages
  • Add refund and policies
  • Add pages to navigation
  • Use page builders
10. Manage Orders
  • View orders
  • Customize order numbers
  • Understand fraud and risk
  • Use mobile apps
11. Add Apps
  • Understand apps
  • Install Product Reviews
  • Integrate with Jilt
  • Experimentation is key
12. Add Sales Channels
  • What are sales channels?
  • Configure the Shopify Buy Button
  • Sell with Facebook
  • Sell with Messenger
  • Sell with Instagram
  • Sell on Amazon
13. Manage Your Site
  • Add users
  • Create discounts
  • Configure sitewide SEO
  • View reports
14. Launch Your Store
  • Use a custom domain
  • Enable Google Analytics
  • Launch your store
15. Sell in the Store
  • Understand Shopify Point of Sale (POS)
  • Set up Shopify POS
  • Filter Shopify POS orders
Conclusion
  • Next steps

Taught by

Patrick Rauland

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