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Social Media for Government

via LinkedIn Learning

Overview

Discover powerful ways state and local government can use social media. Learn about the importance of engaging the public online and how to create your own social media policies.

Social media can be a powerful tool for state and local government. But managing a social program for a government agency requires a unique strategy that often differs from what's expected for business. In this course, discover the powerful ways social media can be used by government. Social media expert Kristy Dalton discusses the importance of engaging the public online, and how to create your own social media policies. She also covers various laws and requirements that involve online government communications. Kristy shows how to write a powerful social media strategy, how to deal with negativity, and how to set the right tone. Finally, Kristy shares how to effectively leverage the most popular social media tools out there, including Facebook, Twitter, and LinkedIn.

Syllabus

Introduction
  • Welcome
1. Social Media in Government Overview
  • Social media adoption in government
  • Importance of engaging the public
  • Social media program structure
  • Roles and contributor training
2. Establishing a Social Media Policy
  • Major sections of policy
  • Public records and archives
  • Comment moderation and freedom of speech
  • Employee use of social media
3. Analytics and Reporting
  • Best analytics to track
  • Creating reports for council and leadership
  • Improving service delivery
4. Social Media Strategy for Government
  • Social media management
  • Writing a social media strategy
  • Humor and tone on social media
  • Dealing with negativity
  • Influencer strategies for government
  • Social media in emergencies
5. Platform Strategy for Government
  • Facebook for government
  • Twitter for government
  • Instagram for government
  • LinkedIn for government
  • Video platforms and live video
Conclusion
  • Next steps

Taught by

Kristy Dalton

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