Learn how to craft a social media marketing strategy for your small business. Create a Facebook, Instagram, or Twitter account to listen to customers and drive traffic and sales.
Overview
Syllabus
Introduction
- Welcome
- Your small business needs social media
- Exercise files
- Social media definitions
- Understand the big social networks
- Use social media to listen to your customers
- Add social media to your marketing mix
- Set your social media goals
- Understand your customers' social media habits
- Craft a social media policy
- Create a social media plan
- Build your social media team
- How to make time for social media
- Tips for creating shareable content
- Use social media to build customer relationships
- How to measure social media success
- How to conduct an A/B test
- Next steps
Taught by
Martin Waxman
