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LinkedIn Learning

Social Media Marketing: Strategy and Optimization

via LinkedIn Learning

Overview

Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.

Syllabus

Introduction
  • Make social media more effective for your business
  • Establishing your social media strategy
1. Start with a SWOT
  • Conducting a social media audit
  • Using data to understand your social media strengths
  • Analyzing your SWOT and adapting your social media plan
2. What's Driving the Major Platforms
  • Facebook: The mass media of social platforms
  • Engage customers visually on Instagram
  • Twitter: Real-time news, video, and customer service
  • LinkedIn: Social networking for business professionals
  • YouTube: Video, influencers, ads
  • How Pinterest is becoming the new digital mall
  • Snapchat: Showcase your brand's creativity
  • Engage young audiences on TikTok
3. Turning Strategy into Action
  • Refining your company's content mix
  • How to create stories
  • Optimizing paid, earned, shared, and owned media
Conclusion
  • Next steps

Taught by

Martin Waxman

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