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LinkedIn Learning

Social Selling with Twitter

via LinkedIn Learning

Overview

Learn how to use Twitter for social selling. Get in touch with buyers, accelerate your sales process, and close more deals.

Technology like Twitter has fundamentally changed the way people communicate, and the way they buy and sell. Learn how to use Twitter to get in touch with your buyers and start relationships you can use to build trust and sell. In this course, B2B marketing expert Gabe Villamizar explains how to use Twitter for social selling. Discover how to optimize your Twitter profile to enhance your overall visibility and establish trust with decision-makers. Discover how to identify potential buyers, craft interesting tweets and replies, use hashtags effectively, and stay engaged with your followers—online and off. Then find out how to measure your success by tracking key Twitter social selling metrics. By the end, you'll have a new tool to find prospects and accelerate your sales process.

Syllabus

Introduction
  • Social selling on Twitter
1. Social Selling on Twitter
  • How to make an extraordinary Twitter profile
  • How to share content on Twitter
2. Finding and Listening on Twitter
  • How to find your buyers on Twitter
  • Tactics for listening to your buyers on Twitter
3. Engaging with Your Buyer on Twitter
  • How to add value and engage with your buyer on Twitter
4. How to Move Conversations Offline
  • How to take conversations offline
5. Measuring Your Success on Twitter
  • How to measure social selling success on Twitter
Conclusion
  • Next steps

Taught by

Gabe Villamizar

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