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LinkedIn Learning

Succeeding as an In-house Creative

via LinkedIn Learning

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.
Succeed as an in-house creative. Learn skills to thrive in the business world while keeping your creative identity intact.

Syllabus

Introduction
  • Welcome
  • Getting the most out of the course
1. You're Different: This Is Great—and Not So Much
  • The gifts you bring: Your ROI
  • Your team is different: Why you're not a prima donna
  • Create a powerful culture with a mission and vision statement
  • Using branding and self-awareness to enhance your culture
  • Your value proposition: Know it, believe it, speak it, and live it
2. You're a Great Designer: So What?
  • A jack of all trades and a master of one
  • Soft skills equal hard results
  • An introduction into operational best practices
  • Project-specific operational best practices
  • General studio operational best practices
  • Embrace your inner manager: Project management basics
  • 25 ways to get fired
3. It's Not Business, It's Personal
  • Management is not a dirty word
  • Demystifying client management
  • Client management tactics
  • Management management
  • Peer management
4. Communication Is the Key
  • Communication style distinctions
  • The power of words
  • Strategic communication
  • Communication tools guidance
  • General communication tips and tricks
  • The three spheres of corporate communication: The selling conversation
  • The three spheres of corporate communication: The buying and logistical conversations
Conclusion
  • Next steps

Taught by

Andy Epstein

Reviews

4.8 rating at LinkedIn Learning based on 40 ratings

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