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LinkedIn Learning

Surveys and Questionnaires for UX Projects

via LinkedIn Learning


Learn how to conduct surveys and questionnaires for UX projects. Find out how to ask the right questions—and get more effective and useful answers.

Surveys are one of the most frequently used—and abused—methods of getting information from a group of people. Done well, they are illuminating. Done poorly, they are almost useless. If you are conducting marketing or usability research, or just trying to learn more about your customers, you should know how to conduct an effective survey or questionnaire. In this course, Chris Nodder provides tips and techniques to do surveys right. Discover how to define your goals and write questions that produce clear and unambiguous answers. Chris then explains how to recruit candidates for the survey, reward them for their time, deliver the survey, and manage responses. Finally, find out how to analyze and report on your findings, so your UX team can take action on the results.


  • Getting good feedback
1. When to Use Surveys
  • What surveys are good at telling you
  • Hybrid survey methods
  • Fitting surveys into your research plan
2. Creating Good Questions
  • Know what you want to learn
  • Different question types
  • Common question mistakes
  • Question order
3. Recruiting and Deploying a Survey
  • Who to send your survey to
  • Rewards and incentives
  • How to send out a questionnaire
4. Using Different Survey Tools
  • Online survey tools
  • Demo of a survey creation tool
5. Analyzing and Reporting Results
  • Reporting data
  • Visualizing results
  • Show what you learned
  • Next steps

Taught by

Chris Nodder

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