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The Data Science of Retail, Sales, and Commerce

via LinkedIn Learning

Overview

Discover how consumer data can be analyzed to learn about customers and impact sales.

How does technology constantly gather data from the world of commerce around us? What can you derive from the data found in retail sales and consumer spending? This course explores the crucial ways in which businesses are affected by technology and how companies are harnessing ubiquitous data to improve business. Join Barton Poulson as he takes you through how data is being used to understand customers, recommend products to customers, gain new customers, drive customer loyalty, and more.

Syllabus

Introduction
  • Welcome
1. Applying Data Science
  • Data fundamentals for retail, sales, and marketing
  • Explore basic data tasks
  • Sentiment analysis
  • Explore market segmentation
  • Score leads and customers
  • Recommendation engines
  • Dynamic pricing
  • Examine ethics and unintended consequences
  • Predict trends
Conclusion
  • Next steps
  • Careers

Taught by

Barton Poulson

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