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LinkedIn Learning

The Data Science of Retail, Sales, and Commerce

via LinkedIn Learning

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Overview

Discover how consumer data can be analyzed to learn about customers and impact sales.

Syllabus

Introduction
  • Welcome
1. Applying Data Science
  • Data fundamentals for retail, sales, and marketing
  • Explore basic data tasks
  • Sentiment analysis
  • Explore market segmentation
  • Score leads and customers
  • Recommendation engines
  • Dynamic pricing
  • Examine ethics and unintended consequences
  • Predict trends
Conclusion
  • Next steps
  • Careers

Taught by

Barton Poulson

Reviews

4.5 rating at LinkedIn Learning based on 130 ratings

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