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LinkedIn Learning

The Step-by-Step Guide to Building your Thought Leadership on LinkedIn

via LinkedIn Learning

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Overview

Leverage the power of content on LinkedIn to become a thought leader. Create an authentic voice and grow your audience with tips from a Linked Top Voice for the UK.

Syllabus

Introduction
  • Why become a thought leader on LinkedIn?
1. Who Am I?
  • What values do you embody?
  • What makes you unique?
2. Positioning Yourself as a SME
  • What does your shop window say about you?
  • What is your key message?
  • Writing your career story
3. Thought Leadership Strategy
  • Your thought leadership content map
  • Strategies to building your thought leadership
4. Courageous Content
  • What holds you back?
  • The power of authenticity and vulnerability
  • Digital storytelling
Conclusion
  • What impact will you make?

Taught by

Alexandra Galviz

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