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UX Design: 3 Creating Personas

via LinkedIn Learning


Make your development process more user-centered with personas. Learn about the importance of user personas, how to create them, and how to use them in your UX research and design.

Who are you developing for? How will they use your design? Building user personas can answer these important questions. In this course, Chris Nodder shows you how to create personas using information about the users most relevant to your business. He shows you how to gather and use data from interactions and site visits to define groups that represent a picture of your user types. These personas can help drive development and make sure your team is designing your product, application, or website with the same customer in mind, resulting in coherent, focused goals and an optimal user experience.


  • Welcome
1. Personas in the User-Centered Design (UCD) Process
  • What is a persona?
  • How personas fit into UCD
  • The benefits of personas
2. Persona Creation
  • Elastic vs. concrete users
  • Create assumption personas
  • Create a persona
  • How many personas do you need?
3. Data-Driven Personas
  • Data-driven personas are more believable
  • Gather data for personas
  • Maintain a persona data file
  • Know your user

Taught by

Chris Nodder

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