Make your development process more user-centered with personas. Learn about the importance of user personas, how to create them, and how to use them in your UX research and design.
Who are you developing for? How will they use your design? Building user personas can answer these important questions. In this course, Chris Nodder shows you howÂ toÂ create personas using information about the users most relevant to your business. He shows you how to gather and use dataÂ from interactions and site visitsÂ to define groups that represent a picture of your user types. These personas can help drive development and make sure your team is designing your product, application, or website with the same customer in mind, resulting in coherent, focused goals and an optimal user experience.
1. Personas in the User-Centered Design (UCD) Process