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LinkedIn Learning

UX Foundations: Research

via LinkedIn Learning

Overview

Learn the basics of UX research so you can better inform your strategy and design decisions and create more successful products.

Syllabus

Introduction
  • Welcome
  • Using the exercise files
1. Research Overview
  • Why is user experience research important?
  • Methodology overview
  • Usability testing
  • Interviewing
  • Card sorts
  • Eye-tracking and click testing
  • Multivariate testing and A/B testing
  • Desirability studies
  • Expert/heuristic reviews
  • Surveys
  • Diary studies
  • Personas
  • Participatory design workshops
2. Types of Research
  • Qualitative vs. quantitative research
  • Behavioral vs. attitudinal research
  • Moderated vs. unmoderated research
3. Environmental Considerations
  • Agile vs. waterfall
  • In-house vs. agency
  • What stage of the project or product?
  • Research goal
4. Choosing the Proper Research Methodology
  • Determining the right participants
  • Finding, screening, and scheduling participants
  • Practice
  • Crafting the right questions
  • Asking questions the right way
5. Analyzing and Presenting Your Findings
  • Analyzing your data
  • Presenting and incorporating results
Conclusion
  • Next steps

Taught by

Amanda Stockwell

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4.6 rating at LinkedIn Learning based on 1106 ratings

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