UX Foundations: Research
Overview
Want to make better products? Learn how to use UX research to better inform your projects and build user-centric designs that truly delight your customers.
User experience is all about catering the design of a product or service to fit the needs of users. UX research plays an important part in this, helping you thoroughly understand those users, assess how well you're serving their needs, and uncover opportunities to create something even better.
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
User experience is all about catering the design of a product or service to fit the needs of users. UX research plays an important part in this, helping you thoroughly understand those users, assess how well you're serving their needs, and uncover opportunities to create something even better.
This course introduces the fundamentals of user experience research so that anyone can understand the benefits and start integrating research into their everyday design and development process. Start watching to learn how to use UX research to find the answers to the most basic questions about your customers—who, what, when, why, and how—and drive better user experiences and business outcomes.
Syllabus
Introduction
- Welcome
- Using the exercise files
- Why is user experience research important?
- Methodology overview
- Usability testing
- Interviewing
- Card sorts
- Eye tracking and click testing
- Multivariate testing and A/B testing
- Desirability studies
- Expert reviews (heuristic reviews)
- Surveys
- Diary studies
- Personas
- Participatory design workshops
- Qualitative vs. quantitative research
- Behavioral vs. attitudinal research
- Moderated vs. unmoderated research
- Agile vs. waterfall
- In-house vs. agency
- What stage of the project or product?
- Research goal
- Determining the right participants
- Finding, screening, and scheduling participants
- Practice
- Crafting the right questions
- Asking questions the right way
- Analyzing your data
- Presenting and incorporating results
- Next steps
Taught by
Amanda Stockwell
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