UX Foundations: Research

Introduction

• Welcome
• Using the exercise files

1. Research Overview

• Why is user experience research important?
• Methodology overview
• Usability testing
• Interviewing
• Card sorts
• Eye-tracking and click testing
• Multivariate testing and A/B testing
• Desirability studies
• Expert/heuristic reviews
• Surveys
• Diary studies
• Personas
• Participatory design workshops

2. Types of Research

• Qualitative vs. quantitative research
• Behavioral vs. attitudinal research
• Moderated vs. unmoderated research

3. Environmental Considerations

• Agile vs. waterfall
• In-house vs. agency
• What stage of the project or product?
• Research goal

4. Choosing the Proper Research Methodology

• Determining the right participants
• Finding, screening, and scheduling participants
• Practice
• Crafting the right questions
• Asking questions the right way

5. Analyzing and Presenting Your Findings

• Analyzing your data
• Presenting and incorporating results

Conclusion

• Next steps