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LinkedIn Learning

UX Research: Going Guerrilla

via LinkedIn Learning

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.
Learn the fundamentals of guerrilla research, an efficient UX research approach that can help you inform your projects when time and budgets are limited.

Syllabus

UX Research: Going Guerrilla
  • What is guerrilla research?
  • When to go guerrilla
  • Sometimes you don’t want to go guerrilla
  • Guerrilla methods
  • Choosing the right guerrilla method
  • Guerrilla-izing scope
  • Stay rigorous, my friends
  • Setting your guerrilla goals
  • Choosing your guerrilla landscape
  • Approaching participants
  • Avoiding guerrilla field traps
  • Guerrilla analyzing
  • Guerrilla reporting
  • Keep out there

Taught by

Amanda Stockwell

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