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LinkedIn Learning

Voice Search Marketing

via LinkedIn Learning

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Overview

Discover tools and techniques to optimize your site, content, and marketing strategies for voice-activated search.

Syllabus

Introduction
  • What is voice search?
  • State of voice activated search
1. Voice Search Landscape
  • Device overview
  • What are people searching for?
2. Voice Search SEO
  • Featured snippets
  • Optimize content for voice
  • HTTPS results
  • Site speed
3. Local Considerations
  • Google My Business
  • Your local plan
  • Your national plan
4. Future of Voice Search
  • Moderate predictions
  • Optimizing for voice assistants
  • Audio ads and the future of voice search
Conclusion
  • Next steps

Taught by

John Jantsch

Reviews

4.8 rating at LinkedIn Learning based on 30 ratings

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