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WordPress Ecommerce: WooCommerce

via LinkedIn Learning


Learn how to build an online store using WordPress and WooCommerce, one of the most popular and trusted ecommerce solutions.

Learn how to build an online store using one of the most popular and trusted ecommerce solutions for WordPress. WooCommerce provides advanced store management for physical, digital, and even subscription-based products in a clean and easy-to-understand package. Simply put, WordPress plus WooCommerce equals your online shopping portal on your terms. Join WooCommerce expert Patrick Rauland as he shows how to build your online store, complete with payment processing and shipping. Learn how to navigate the inventory, tax, and shipping settings; add products; manage sales; and customize your store's layout. Plus, learn how to integrate external services like Google Analytics and MailChimp for customer analytics and email marketing.


  • Sell anything with WooCommerce
  • What to know ahead of time
1. Getting Started
  • Why WooCommerce?
  • Setting up WordPress for eCommerce
2. Setting Up Shop with WooCommerce
  • Downloading and installing WooCommerce
  • Setting up through the welcome wizard
  • Installing Jetpack via the welcome wizard
3. Adding Products
  • Adding a new product
  • Adding an image to a product
  • Adding an image gallery
  • Working with product data
  • Adding categories and tags
  • Creating product variations
  • Creating global attributes
  • Creating digital products
  • Adding descriptions
  • Grouping products and creating product bundles
  • Creating a subscription product
  • Importing products
4. Customizing Your Theme
  • Installing Storefront
  • Customizing theme colors
  • Customizing the welcome page
  • Customizing the shop page
  • Configuring the sidebar
  • Customizing the product page
  • Customizing cart and checkout page
5. Setting Up Shipping Options
  • Choosing shipping options
  • Creating shipping zones
  • Setting up flat rate shipping
  • Setting up free shipping
  • Setting up live rates
  • Printing shipping labels
  • Consolidating multichannel shipping
6. Setting Up Payment
  • Configuring payment options
  • Setting up PayPal
  • Setting up Stripe
  • Configuring additional payment methods
7. Setting Up Taxes
  • Configuring tax settings
  • Adding tax rates
  • Using additional tax rates
  • Connecting your store to TaxJar
8. Connecting to Services
  • Installing Google Analytics
  • Installing Mailchimp for WooCommerce
  • Installing Facebook for WooCommerce
9. Managing Sales
  • Testing the customer experience
  • Managing orders
  • Managing refunds
  • Managing reports
  • Creating coupons
10. WooCommerce Settings
  • General settings
  • Product settings
  • Checkout settings
  • Email settings
  • Integrating with 3rd party platforms
11. Mobile Apps
  • Installing the WooCommerce mobile app
  • Next steps

Taught by

Patrick Rauland

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