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LinkedIn Marketing for Business

via Hubspot Academy

Overview

Learn how to build a successful LinkedIn strategy and organic following. Create an Ad Campaign that will build a brand and attract customers.
  • Develop a solid foundation for building a successful LinkedIn strategy.
  • Build an organic LinkedIn following.
  • Create an Ad Campaign that will build brand and attract customers.

Syllabus

  • The LinkedIn Basics to Set You Up for Success
    • Understanding the features and functionality of LinkedIn will set your business up for success, giving you a solid foundation to attract followers and drive engagement.
  • Driving LinkedIn Leads and Engagement
    • It's one thing to have a LinkedIn presence, but its another to use it to attract fans, partners, and prospective customers and employees. In this lesson, learners will discover how to build an organic LinkedIn following through creative content and community engagement. ​
  • All About LinkedIn Ads
    • Learn how to prepare your business to use LinkedIn advertising to create impactful inbound marketing campaigns. In this lesson you'll receive tips on optimizing your page, how to use LinkedIn’s audience targeting, how to use your LinkedIn Campaign Manager and more.
  • LinkedIn Marketing for Business Course Survey
    • Please answer this short survey to help us make this course better for our global community.

Taught by

Crystal King

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