Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Online Course

Digital Media Analytics: Using 'Listening Data'

Purdue University via FutureLearn

(0)
66

Taken this course? Share your experience with other students. Write review

Overview

Learn how you can use social listening tools

On this course you’ll review general-purpose tools to investigate online sentiment and how fast messages spread about competitors or other trends on social media.

You’ll look at some off-the-shelf tools and at creating bespoke social media listening tools using advanced “API spigots” or tools that tap directly into social media flows. You should leave the course with a new awareness of tools for social learning, and how to turn social listening take into useable business insights.

This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

To make the most of this course, you will need to: ensure you have access to Excel spreadsheets, ensure you have a Twitter account; use a laptop or desktop computer. You will also need to know some technology. You will also need to download and use the free NodeXL Basic program to extract data from Excel sheets.

Taught by

Sorin Adam Matei

Help Center

Most commonly asked questions about FutureLearn

Reviews for FutureLearn's Digital Media Analytics: Using 'Listening Data' Based on 0 reviews

  • 5 star 0%
  • 4 star 0%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

Write a review

Class Central

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free

Never stop learning Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free