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FutureLearn

Local SEO: A Definitive Guide to Local Business Marketing

ClickSlice via FutureLearn

Overview

Get practical insights into how to improve your business’ online marketing

Watch as search engine optimisation (SEO) expert Joshua George at Clickslice optimises a local business website in real-time.

Identify how to optimise your business’ SEO

On this course, you’ll learn tips and tricks you need to get your website ranking by following an expert as he works his magic, ending the course by showing you the website he’s been working on – now on the first page of Google.

Being able to rank on Google can be key to making your business a success. According to the search giant, 20% of searches on its platform are for local businesses – people looking for shops or services in their area.

You’ll learn the theory behind good local SEO, before going on to get practical tips and tricks to help your business’ search ranking and online marketing.

This case study will let you learn the essentials of good SEO – including how to build backlinks, how to find the best keywords, how Google ranks sites, and how to come up with great content ideas.

At the end of the course, you’ll see the business’ SEO transformed – with the site now on the first page of Google.

This course will benefit anyone interested in learning local SEO and potentially starting up their own local business in the future. It would also appeal to anyone who currently has a local website and wants to rank it onto the first page of Google.

Taught by

Joshua George

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